Ever wondered how marketing principles could be used to expand your library’s readers’ advisory services to your community? And have you ever wondered what role libraries play in writers’ lives and wanted to connect with local authors from your own community? Anticipation is building as the BCLA conference draws near, and The BCLA Readers’ Advisory Group is very pleased to be hosting two sessions on Friday, May 10.
Readers’ Advisory Outside the Box: Marketing Experts Reveal Strategies on Promoting Books and Reading
Time: 1:30 pm
Organized by the BCLA Readers’ Advisory Interest Group, a panel of experts from outside the world of libraries will weigh in on best practices and innovative ideas for marketing books and promoting reading. These experts from local marketing, publishing and art curating disciplines will discuss “out-of‐the‐box” marketing strategies, and how they can be applied in a library setting to appeal to customers and potential customers.
MONIQUE SHERRETT has a passion for all things digital, in particular digital marketing for publishing. She is the founder of Boxcar Marketing, an internet marketing company based in Vancouver BC. As the former internet marketing manager of Raincoast Books, she spearheaded major online marketing campaigns, including promotion of Harry Potter and the creation of the first Canadian publisher podcast and blog. Monique has developed websites and online community strategies for several Canadian publishers and trade associations. She is an adjunct professor at SFU.
LORNA BROWN is a Vancouver based artist, curator and writer with interests in the dynamics of public spaces, digital and print production and publishing, and conversation‐based events.
Recent independent projects include Digital Natives, a public artwork commissioned by the City of Vancouver: http://digitalnatives.othersights.ca/
Writers in the Library: Local Literati Speak to the Future of Libraries and their Influence on the Written Word
Time: 5:15 pm
The BCLA Readers’ Advisory Interest Group is hosting an Author Panel. This 75 minute session will feature three local authors speaking to the conference theme, “Are We There Yet? Look to the future and be inspired by the present as you connect with your community to share ideas and learn.” We want to hear how local authors connect with the community and the library. Do libraries impact their life and work? How do they use libraries as places to write or as sources for research and information‐seeking? What do they perceive as the future of libraries? What can libraries do to assist?
BILLIE LIVINGSTON is the award‐winning author of three novels, a collection of short stories as well as a poetry collection. Her latest novel, One Good Hustle, a Globe and Mail Best Book selection, was longlisted for the 2012 Giller Prize and short‐listed for the CLA’s Young Adult book of the year. Her novella The Trouble with Marlene, has been adapted for a feature film and is currently in production.
JEN SOOKFONG LEE was born and raised in Vancouver’s East Side. Her books include The Better Mother, a finalist for the City of Vancouver Book Award,The End of East and Shelter, a novel for young adults. Her poetry, fiction and articles have appeared in a variety of magazines and anthologies. A popular radio personality, Jen was the voice behind CBC Radio One’s weekly writing column, Westcoast Words, for three years. She appears regularly as a contributor on The Next Chapter and is a frequent co-host of the Studio One Book Club.
STEVEN GALLOWAY is the author of three novels, most recently the The Cellist of Sarajevo. His work has been translated into over thirty languages and optioned for film, television and radio. The Confabulist, his fourth novel, will be published in February, 2014. He is a professor in the University of British Columbia’s Creative Writing Program.
The BCLA Readers’ Advisory Interest Group looks forward to connecting with you at the conference. Just look for anyone wearing a lovely teal coloured “What R U Reading? button.